#9 new formats

who buys fashion brands these days.. everyone. well now everyone can H&M just launched a Versace line.  they have re-branded their look in this new lookbook video. the new format they are taking is reaching out to America.  everyone can touch and own a piece of couture.  Donatella has also talked about the line and why she wanted to do it! check it out!!!

#8 lookbook

alice and olivia have done it again.  they have created a whole new way to look at the world.  with their lookbook that plays in stores it is able to show the world in every little detail what they are about.  they go from showing how the hair and makeup is done.  the themes that they are using.  they look at little details until it is all perfect.  this one they show you the girl being combed and teezed. how that look works for them in this collection. next they show you the different bright colors that are going on.  with all of these different images it makes you think of all different ways.  you are starting to get a centralized theme.this lookbook is my favorite! they really show who the alice and olivia customer is!

# 7 trunk shows

these days how do you show people what you bring to the fashion world.  its called a trunk show.  its where vendors present their items to customers of stores or boutique.  i choose to do the Vera Wang trunk show. i love all of her dresses and think they are elegant and beautiful.  she knows exactly what to do with all the different silhouettes and shapes of the body.  she knows how to make you look beautiful!

 Vera knows what she is doing and does it perfectly.